How to crowdfund a restaurant?

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To crowdfund a restaurant or food business you'll need an idea that captures the imagination of potential customers and investors, selling them a future they can (literally) buy into.

It's not as easy to acquire bank loans as it used to be.

Fortunately, crowdfunding has become a viable means to acquiring the capital needed to take that next step for your business.

A successful campaign can also moonlight as a marketing opportunity, where the support you receive becomes a big story and generates buzz about your venture.

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What is crowdfunding?

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Crowdfunding is when a business or an individual pitches an idea online and appeals for funding to bring the idea to fruition.

A dedicated webpage is created to give potential backers as much information as possible, with the goal being to raise a large amount of money via smaller donations.

The people who invest and support your idea are likely expecting some form of a return somewhere down the line - from shares in the business to 'rewards' like a private dinner cooked by a chef.

Whether it's a new concept, an expansion, a new roof or you're simply trying to survive - crowdfunding is a great way to generate the capital you need.